The Female Quotient · ANA Masters of Marketing
Spoke at The Female Quotient's Equality Lounge in Orlando. 2024 ANA event context.
Market writing · Speaking · Research
Published work and influence
Writing and speaking grounded in operating experience: identifying a market problem, building a process or product around it, and then teaching the market what the work made possible.
Industry analysis
Market education
Work developed at The Trade Desk was tied to special projects, operating processes, products, and go-to-market programs Perrin helped create. Representative topics include retail data for non-endemic brands, ideal frequency, brand-sentiment measurement, year-end media planning, local campaigns at scale, automotive advertising across tiers, and connected television strategy.
Retail data and non-endemic brands · Ideal frequency · Brand sentiment · Local campaigns at scale · CTV strategy for Q4
Selected speaking engagements
Visit California Outlook Forum
Panelist on the use of artificial intelligence in programmatic advertising at Visit California's annual tourism marketing conference in Sacramento. 2023 forum record.
Sandage Symposium · The Future of Advertising Careers
Represented The Trade Desk as GM of Trading Strategy in a University of Illinois discussion about industry change, emerging careers, and professional growth. Official program.
Toronto International Film Festival
Spoke at an advertising-industry program held during TIFF while serving in corporate strategy and innovation at Rocket Fuel.
CIMA, BIMA, and hosted industry panels
Spoke at the Chicago Interactive Marketing Association and Boston Interactive Media Association, and hosted panels for advertising-technology, agency, and practitioner audiences.
Teaching and industry education
Chicago Booth
Guest lecturer for graduate classes on programmatic advertising.
Programmatic University
Created structured industry education at Adelphic and Viant as the subject-matter expert and host of Programmatic University, with additional professional development through the Programmatic Advertising Summit.
Research and authorship
What it demonstrates
The through-line is practitioner authorship. The writing is used to clarify emerging markets, translate operating knowledge for executives and customers, and teach the market how to use work that was first developed inside a company, product, or founder-led system.
Personal archive
The Long View is intentionally separate from this professional record. It preserves self-directed LinkedIn essays with their original publication dates: questions about AI, innovation, measurement, technology, and human capability worked through in public.