Executive advisory · Market intelligence · Operating design

Advisory for decisions that cannot stay abstract.

I work with executives, founders, investors, and leadership teams when market movement, technical complexity, and organizational reality need to become one defensible decision.

Discuss an engagement Review selected work

$5B+Media portfolio overseen

170+GTM and client-service organization

40+CMO advisory practice built from zero

20×+DSP revenue scale during commercial rebuild

When the work is useful

The work is most valuable when the problem spans more than one function and the organization needs an experienced outside view without handing the decision to an outsider.

A market is moving faster than the current strategy.
A product or AI capability needs a credible path to adoption and revenue.
Growth has slowed, but the constraint is not yet clear.
Leadership needs a direct read on a market, partner, platform, or operating model.

Engagement formats

Prepared session
90 minutes

Executive Market Briefing

Best forLeadership teams that need a fast, informed read before a consequential meeting or decision.

A prepared working session on a defined market question, such as programmatic advertising, retail media, CTV, measurement, AI, privacy, or advertising-technology structure. Built for a leadership team that needs perspective, implications, and a sharper set of decisions.

Typical outputPre-read, executive session, and concise decision summary.

Defined project
Two to three weeks

Strategic Diagnostic

Best forOrganizations that know performance is constrained but need to determine where and what to change.

A focused examination of a growth, market, product, or operating-model question. The work combines stakeholder interviews, available evidence, market context, and a practical read on what is actually constraining progress.

Typical outputDiagnosis, priorities, recommendations, and executive readout.

Recurring cadence
Defined access

Executive Advisory

Best forLeaders making a sequence of connected decisions over time.

Ongoing counsel for leaders navigating consequential choices across growth, technology, market development, commercialization, and organizational design. The cadence and access model are defined at the outset so the work remains focused.

Typical outputScheduled working sessions, targeted review, and limited asynchronous support.

Market systemsProgrammatic, retail media, CTV, identity, measurement, and privacy

Commercial systemsGrowth strategy, GTM design, client service, positioning, and adoption

Technology systemsAI commercialization, product translation, decision infrastructure, and governance

Executive systemsPrioritization, operating models, organizational design, and market narrative

How an engagement begins

Share the decision

Describe the question, the people involved, the timing, and what is currently making the decision difficult.

Confirm fit

I confirm subject fit, availability, and conflicts before accepting work.

Set a private scope

If there is a fit, I propose the format, boundaries, deliverables, timing, and commercial terms privately.

Working boundaries

Scope and commercial terms are defined privately following an initial fit and conflict review. I do not accept work that conflicts with current obligations or depends on confidential information. Network-originated work remains within the originating channel unless another arrangement is explicitly authorized.